Subaru Awards

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Subaru is Kelley Blue Book's 2017 Most Trusted Brand,
Best Overall Brand and Lowest Cost to Own.

 

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Win-Win-Win
 
Subaru is Kelley Blue Book's 2017 Best Overall Brand,
Most Trusted Brand, and Best Performance Brand. [1]

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Lowest Cost to Own
  
Subaru has the lowest 5-Year Cost to Own of all brands for 2017. [2]


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Safety drives Subaru design.
  
Subaru models with EyeSight receive the
highest possible rating for front crash prevention from IIHS.

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Subaru Vehicles are Built to Last
 

98% of Subaru vehicles sold in the 
last 10 years are still on the road today.
[3]
 

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2017 ALG Residual Value Award.JPG
Built to Maintain Value
 
Subaru is the 2017 Top Brand for
Residual Value according to ALG. [4]
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2017 Best Performance Brand
 
Subaru is the 2017 Best Performance Brand 
according to Kelley Blue Book's KBB.com. [5]


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The American Customer Satisfaction Index ranks
Subaru first in safety and dependability.
 
Subaru is the #1 rated brand for safety and dependability according to
the American Customer Satisfaction Index.
[6]
 
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Best Selling AWD Cars

Subaru has the best-selling all-wheel drive
cars in America for the past 10 years. [7]


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Proud to be Zero Landfill 

Subaru was the first automotive plant in the U.S. 
to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.

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Impreza

"The improvements that have been made to this car are truly outstanding, cementing the Impreza as a real rival to the segment's best."
- AutoGuide.com

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Safety


A 2017 IIHS Top Safety Pick+ with
EyeSight and Steering Responsive Headlights.

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Best Resale Value

The Subaru Impreza was named Best R
esale Value in its class for 2017 by Kelley Blue Book's KBB.com. [8]

  
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Built to Maintain Value

The 2017 Subaru Impreza retains its value better than any other vehicle in its class according to ALG. [9]

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Longest Lasting


The Subaru Impreza is the longest lasting vehicle
in its class.  97% of Impreza cars sold in the last 10 years are
still on the road today.
[10]


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Best Selling

The Subaru Impreza is the best-selling all-wheel drive car in its class. [11]

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Passenger Volume

The Subaru Impreza has the largest passenger volume in its class. [12]

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Test Drive


The 2017 Subaru Impreza was named a
Must Test Drive car by Autotrader. [13]

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Legacy



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Safety

The 2017 Subaru Legacy received the highest possible safety rating from IIHS when equipped with EyeSight and HID Headlights.

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Best Resale Value

The Subaru Legacy was named Best Resale Value in its class for 2017 by Kelley Blue Book's KBB.com. [14]

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 Longevity

96% of Subaru Legacy vehicles sold in the last 10 years are
still on the road today. [15]

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Built to Maintain Value.


The 2017 Subaru Legacy retains its value better than any other vehicle in its class according to ALG. [16]

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 Best Selling

The Subaru Legacy is the best-selling all-wheel-drive (AWD) midsize sedan for the past 10 years. [17]

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 Class-leading interior room

No other sedan in its class has more total interior volume than the Subaru Legacy. [18]

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Designed to Keep You Safe


An IIHS Top Safety Pick for twelve years running (2006-2017) [19]
and an IIHS Top Safety Pick+ for five years running (2013-2017) [20].


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5-Star Safety Rating

The 2017 Subaru Legacy earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). [21]

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Forester

"For all of its functionality and ruggedness, the Forester still delivered comfort, reliability, and efficiency." - Motor Trend


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Safety

The 2017 Subaru Forester received the highest possible safety rating from IIHS when equipped with EyeSight and Steering Responsive Headlights (built after October 2016).


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Built to Maintain Value.

The 2017 Subaru Forester retains its value better than any other vehicle in its class according to ALG. [22]

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 Built to last

98% of Subaru Forester vehicles sold in the last 10 years are still on the road today. [23]

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Designed to Keep You Safe

An IIHS Top Safety Pick for eleven years running (2007-2017).
[24]
 
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Crosstrek

"Highly competent on paper and on the road. You can't go wrong with the value that is the capable and comfortable Crosstrek." - Motor Trend


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Safety

The 2017 Subaru Crosstrek received the highest possible rating for front crash prevention from IIHS when equipped with EyeSight.

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Built to Last

98% of Subaru vehicles sold in the last 10 years are
still on the road today. [25]

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Lowest Cost to Own

The Subaru Crosstrek has the 2017 lowest 5-Year Cost to Own in its class according to Kelley Blue Book. [26]

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Built to Maintain Value

The 2017 Subaru Crosstrek retains its value better than any other vehicle in its class according to ALG. [27]

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Designed to Keep You Safe


An IIHS Top Safety Pick for six years running (2012-2017). [28]

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5-Star Safety Rating

The 2017 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
[29]

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Outback




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Safety


The 2017 Subaru Outback received the highest possible safety rating from IIHS when equipped with EyeSight and HID Headlights.


 
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Built to Maintain Value.

The 2017 Subaru Outback retains its value better than any other vehicle in its class according to ALG.
[30]
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 Longest-lasting

The Subaru Outback is the longest lasting midsize crossover in its class.
[31]

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Designed to Keep You Safe


An IIHS Top Safety Pick for nine years running (2009-2017)
[32]
and an IIHS Top Safety Pick+ for five years running (2013-2017)
[33].

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 Best Selling

The best-selling all-wheel drive crossover in its class for
the past 10 years.
[34]

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Best Family Car

The 2017 Subaru Outback was named a Best Family Car by
Kelley Blue Book's KBB.com.
[35]

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5-Star Safety Rating


The 2017 Subaru Outback earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
[36]

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WRX

"Purpose-built for the hardcore." - Autoweek.com


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Safety

The 2017 Subaru WRX received the highest possible safety rating for front crash prevention from IIHS when equipped with EyeSight.



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Best Performance Brand

Subaru is the 2017 Best Performance Brand according to
Kelley Blue Book's KBB.com.
[37]

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Built to Maintain Value

The 2017 Subaru WRX retains its value better than any other vehicle in its class according to ALG.
[38]

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Best Resale Value

The Subaru WRX was named Best Resale Value in its class for 2017 by Kelley Blue Book's KBB.com.
[39]

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Rally America Champions


The Subaru WRX STI has assisted the Subaru Rally Team USA to 10 Overall Rally America Championship wins.
[40]

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 Longest-lasting

The Subaru WRX is the longest-lasting turbocharged AWD
vehicle in its class.
[41]


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 Passenger volume

The Subaru WRX has the largest passenger volume among all
wheel drive vehicles in its class.
[42]


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BRZ

"The BRZ remains one of the best sports cars you can buy...The BRZ feels like the antidote to everything enthusiasts complain about when it comes to modern cars." - Jalopnik

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Best Performance Brand

Subaru is the Best Performance Brand for three years running according the Kelley Blue Book's KBB.com.
[43]
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Built to Last

98% of Subaru vehicles sold in the last 10 years are
still on the road today.
[44]
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Built to Maintain Value


Subaru is the 2017 Top Brand for Residual Value according to ALG.
[45]
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Awards Disclaimers

[1] 2015-2018 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[2] Applies to 2018 Subaru Crosstrek models built after Oct. 2017.
[3] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data. (www.alg.com).
[4] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[5] Based on IHS Markit total registration among all-wheel drive vehicles from 2007-2016. 
[6] The Subaru Rally Team USA has won overall Rally America and American Rally Association (ARA) championships eleven times between 2006-2017.
[7] From "2017 Subaru Impreza First Review" on Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co, Inc.
[8] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[9] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[10] Based on passenger volume information from OEM websites and Car and Driver magazine from MY2018 vehilces within the Non-Luxury Traditional Compact segment.  Segment definition as of September 30, 2017, supplied by IHS Markit.
[11] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Traditional Midsize Sedan segment for MY2007-2016 as of January 2017.
[12] Based on manufacture-reported interior volumes according to the EPA's Midsize Car class as of March 8, 2018.
[13] Based on IHS Markit U.S. total registrations for all-wheel drive sedans in the Non-Luxury Traditional Midsize segment from 2007-2016.
[14] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[15] 2017-2018 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance.  For more information, visit www.kbb.com.  Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[16] Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.SaferCar.gov).
[17] From "2017 Subaru Forester Expert Review" on Kelley Blue Book's KBB.com.  Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[18] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[19] Based on IHS Markit U.S. vehicles in operation vs. total new registrations in the Non-Luxury Compact CUV segment for MY2008-2017 ending in December 2017.
[20] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[21] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[22] Based on HIS Markit vehicles in operation for the Non-Luxury Midsize CUV segment as of December 2017 for MY2008-2017 vs. total new registrations of those vehicles.
[23] Based on IHS Markit U.S. total registrations for all-wheel drive vehicles in the Non-Luxury Midsize CUV segment from 2007-2016.
[24] Based on IHS Markit U.S. vehicles in operation vs. total new registrations MY2008-2017 ending in December 2017.
[25] ALG named Subaru the 2018 Top Mainstream Brand for Residual Value. ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[26] For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[27] 2017 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
[28] ALG is the industry benchmark for residual values and depreciation data (www.alg.com).
[29] Based on the average of vehicles in operation vs. total new registrations for each model year using IHS Markit data for turbocharged all-wheel drive vehicles in the Non-Luxury Traditional Compact segment for MY2007-2016 as of January 2017.
[30] Vehicle's projected resale value is specific to the 2018 model year. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.